2026 “SERENA” – 1 Of 10 CONCEPT - Handcrafted by ROYAL CUSTOMS in Dubai
For over 17+ years, Royal Customs has been handcrafting automotive masterpieces for the world's crème de la crème, Presidential Fleets & Billionaires of the world. Under the vision of Sam Solh, CEO & Designer, each creation is realised as a luxurious One-of-Ten Concept — brought to life only ten times, never repeated — in honour of true and enduring exclusivity.
WHY SERENA ?
Serena is our newest family concept, created with both parent and child in mind. Upholstered in Italian Grain Walnut Jasper leather- chosen for its enduring beauty, gracefully withstanding the rigors of daily use. A discreet privacy curtain offers children their own sanctuary, while allowing parents to remain ever attentive. “I envisioned Serena as a sanctuary where elegance and reassurance unite, granting parents peace of mind while children discover joy in true luxury. ” — Sam Solh
INTERNATIONAL WARRANTY COVERAGE
- 2 Years - GARGASH - Dubai Mercedes Dealer
- 2 Years - EMC - Abu Dhabi Mercedes Dealer
- 5 Years - ROYAL CUSTOMS - Mercedes Partner
SAM SOLH’S SIGNATURE OPTIONS
- Royal Customs Thermotronic Climate System (RCT-1000), a meticulously engineered five-stage system, delivering a cooling experience as low as –10°C with serene precision
- Sam Solh’s Genuine Wood Package - hand-sculpted from genuine Piano Black Wood, an exotic hardwood selected for its natural beauty, depth, and ultra gloss luster
- Royal Customs brand – exclusive 1” Black Comfort Foam for all seats
- Royal Customs Signature 10mm padded thick black floor matts
- Royal Customs Plaque of Authenticity - beautifully engraved with your name and vehicle title, a discreet testament to provenance, identity, and one-of-ten craftsmanship
FRONT CABIN
- Driver and passenger seats upholstered in Italian Grain Leather
- Each seat features our signature headrest poofs, finely embroidered with the Royal Customs emblem
- A quick-cooling 10.5-litre fridge discreetly positioned between the front seats
VIP SEATING
- Handcrafted with Italian Grain Leather, and finished in the exquisite Walnut Jasper (Brown) tone
- All seats will attain the Royal Customs “Superla” custom stitch in the mid-sections of each seat
VIP CABIN & ENTERTAINMENT
- Our Family Suite with a manual black suede curtain for complete seclusion
- Alcantara Suede ceiling adorned with star lights, fully controlled via our Signature touch panel
- Roof deployed 21” Android Smart TV
- Two sleeping wireless telephone charging bays
- 5G Modem for uninterrupted internet connectivity
- HDMI, USB, and USB-C ports for seamless connectivity
- Customizable ambient mood lighting throughout the VIP cabin
- Twin Skylights for natural illumination and effortless reading
- Dual 220V power sockets, seamlessly integrated
We invite you to explore our Concept Vehicles at the Royal Customs Design Lounge, nestled within Al Khayat Art Avenue, Dubai — where true luxury is not merely observed, but intimately experienced. . GCC specs model. Warranty still valid on the car. GCC specs model
